Real Beer Marketing, Defined

What is Real Beer Marketing?

It begins with passion – a whole ton of it. Then maybe a bit of obsession and a real thirst for knowledge and experience. But really, Real Beer Marketing is all about the beer; not a specific brand or style of beer, but real beer as a whole. There is such a massive amount of real and amazing beer in the world that I find it difficult to limit myself to one style, country of origin, or brewery. Besides, Real Beer Marketing is really not about promoting beer to people, but rather introducing people to real flavor. That’s what real beer is all about; the flavor, enjoyment, excitement, and the experience.

Definitive Ale exists because the majority of people simply don’t know about the huge spectrum of flavor that exists in real beer – I didn’t know until I accidentally stumbled upon it. And since then it has enriched my palate and my life tremendously. Definitive Ale offers services to help people explore this spectrum and how it can enhance their lives.

Depending on the person, event, occasion, scenario, time, and season everyone looks for something different in their beer. My goal is to help people find the specific beer to meet their needs, rather than having to settle for a commodity grade beer, which has very little to offer beyond convenience.

Real Beer Marketing is conducting beer tasting events for small and large groups, in formal or informal settings. It can be educational, experimental, food focused, season focused, and style or taste driven. Real Beer Marketing is also for professionals: restaurants, bars, event planners, bartenders and authors – everyone can benefit from the knowledge of real beer and all of its exciting characteristics which can enhance the services that they provide. Real Beer Marketing is anything you want it to be, if you want to know more about real beer, Definitive Ale is here to help you.

Please see the Services page for more specific information on how Real Beer Marketing can potentially help you, your friends, or your company. Thank you, enjoy!