Bud’s Sales Slide, New Strategy? Free Beer…

September 24, 2010

As more and more consumers all across the globe choose local, artisan, and craft products the beer industry has benefits greatly. Or, at least the craft beer industry does. Budweiser, who once had an unfathomable stronghold over most segments in the beer market has been loosing ground to smaller, more unique breweries year on year for quite some time now. You just can’t trick people into buying a bad product anymore, at least not as easily as you could before. Budweiser was never about selling you a beer, it was all about selling you an image, an image of who you could be if you drank Bud. Like it or not, that image has been tarnished over the years, and people aren’t so willingly hypnotized by cleavage and free trips. They want quality, flavor, and something unique.

So Budweiser has come up with a new plan to energize, to reinvigorate their appeal to the under 30 sector who is now seemingly ignoring them. Bud will unleash the largest ever national free sample campagn in trendy bards and eateries. This, honestly, is proof that Bud just doesn’t get it. Read the rest of this entry »

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