This was brought to my attention by Stephen Beaumont’s World of Beer, as so many great beer tidbits are. This is yet another example of just how lost and ignorant that the big macro-breweries really are. You know these guys, the mass producers of commodity grade, barely has any flavor, yellow fizzy beer. Read more to get the details, but essentially whats up is that the VP of Moosehead has come forward exclaiming that despite the sunny weather, summer beer sales are down.
He continues on to explain that they way to sell beer is by offering something to people that they cant get from that same brand normally.. You know, like FLAVOR! Rather than flavor, Moosehead’s men and women in charge will offer free T-shirts in boxes of beer, or a $5 off coupon to entice consumers to buy their beer. That should convince people to buy the products that they no longer care to drink… right? Thankfully, it is more and more looking like the age of the watered down tasteless beer is coming to and end. Welcome to flavor country people!
As reported by CBC News, “Joel Levesque, Moosehead’s vice-president, said the demographic that drinks the most beer, New Brunswickers aged 19 to 25, is shrinking and despite sunny weather, summer sales are down. He said that had sparked a fierce competition among the big brewers. “You entice people to take your brand by offering something that they can’t get from their brand regularly, for example a T-shirt in the box or in this case, it’s $5 coupons,” he said. Levesque said there would be more discounts as major labels try to clear shelves by Labour Day.”