Whats Your Standard Beer? If You Have A Standard Beer, You’ve Never Had Real Beer…

Often people ask “what’s your favorite beer?” Thats a pretty common question, and very hard to answer with the huge range of amazing beer available to us today. But do you ever get asked “whats your standard beer?” This question makes much less sense to me, and there are two parallels that explain why.

Would you every walk up to a wine connoisseur, or just someone who loves wine and ask them what their standard wine is? Maybe, but doubtful. There are a huge variety of wine in the world, and like beer, a large selection of different wines fit for every scenario. So the idea of one wine, or one beer that remains a standard is naive. Maybe I’m going going on a super-beer-geek rant, but anyone who asks you what your standard beer is has never tried real beer.

Here’s why. If you drink commodity grade beers, chances are that you have spent some time trying a variety of the different core brands that are available to you. You’ve tired, Coors Light, Budweiser, Heineken, Stella, Sleeman’s, Becks, and so on. And eventually you settle on the brand that enjoy the most (or choose to tolerate). This settling on one standard brand is the product of the brand’s marketing, and our desire to love beer.

Firstly, the mass brands pump us from every direction with ad materials and messages imposing upon us brand loyalty. “I’m a Bud guy”. Really? You love Budweiser so much that you will only drink Bud? Its proof that the marketing works. And I see it every day. But we also want to enjoy the beer. So you go through the commodity beers crossing off all the ones that have some individual characteristic that you don’t like, and eventually you come to a beer that inevitably has very little flavor, and you call it your own.

This is their goal! This is what the mass market guys know is happening, so they brew beer with a lack of flavor so that you can’t discern it. Its the lowest common denominator brand of beer. They want to brew one beer to fit everyones needs. Just like Ford makes only one car.. Right? uhhhh….

Real beer is brewed TO HAVE FLAVOR. Lots of it. And thats why someone who as had real beer before would never ask what your standard is. Because they know the huge range and varieties of styles and flavors to choose from. They have witnessed the adventure that is real beer, and they understand. I have no standard beer. I have many styles and specific beers that I keep in my fridge for various scenarios, but I rarely have the same beer twice in a row. Theres just to much flavor in this world to settle on one. No one should have to settle.

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3 Responses to Whats Your Standard Beer? If You Have A Standard Beer, You’ve Never Had Real Beer…

  1. G-LO says:

    Excellent post! I agree 1000%! Liking only one beer is the equivalent of saying that you only like blondes from the West Coast that went to USC (not that there’s anything wrong with that!). I have a few “standard” beers that I consider my “go to” beers. Comes in handy when you’re stuck at a crappy restaurant like a Friday’s or Cr-Applebees. This list would include Guinness, Harp, Sam Adams Lager, or Boddington’s. My craft beer “go-to” list includes almost anything by Dogfish Head, Allagash White, Sierra Nevada, etc.. We’re in the middle of a craft beer Renaissance… why anyone would CHOOSE to drink only one crappy beer over and over again is beyond me.

    Cheers!
    G-LO

    • Thanks G-Lo, I couldn’t agree more! specially in the United States where there is such a huge variety of amazing beer widely available.. We are much more restricted in Ontario, but there is still delicious beer out there. LOTS OF IT! haha

      I enjoyed your review of the Leinenkugel’s Summer Shandy – Ive never had a Shandy before, we don’t get them here, so it was an eye opening read. thanks!

      Cheers!

  2. G-LO says:

    Glad you enjoyed the Shandy review. No need to seek out the Leinenkugel version. Much more fun to make your own. Pick a pilsner or maybe even an IPA and mix it with a San Pellegrino Limonata (or some other lemonade that you like). The beauty of making your own is that you can adjust the mix till you get it how you like it.

    Cheers!

    G-LO

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