One of my favorite things about the craft brewers around the world is their sense of creativity and childish imagination. One great example is this new Imperial Amber Ale which is set to hit shelves in Massachusetts very soon. This, the Eagle Claw Fist is by Clown Shoes, whose brewery name and beer label make me smile with excitement.
Beer is supposed to be fun! Rather than just naming your chocolate stout “dark chocolate stout”, why not come up with something exciting and fun? Something that makes your patrons smile and entices them to enjoy and share your products with their friends. When was the last time you heard someone ask if you have tried the “ABC Stout”, and been relatively uninterested. However, if they asked you’ve tried the “Super Mega Awesome Stout 2000”, you may be at least a bit more curious. Beer for thought.