So I finally have one, the 2009 St. Ambroise Russian Imperial Stout by McAuslan, one of only 9600 brewed is now resting contently in my fridge (along with several others in my cellar – sweeeet!). But there are no tasting notes yet, I havent even had the beer. What I needed to say is how impressed I am with the way McAuslan has branded this beer. There are so many things I like about it, and I think they have done an absolutely perfect job!
One of my pet peeves is when amazing Canadian Brewers create great beers, but package and brand them in such a way that does not entice the general public to try them. Yes, of course, what is most important is the beer not the packaging; but in order to allow those who are not already fully submerged in this world to enjoy these wonderful beers, they must be tempted to try them somehow. And like it or not, branding and marketing sells.
The artwork on the tube which the beer comes in is very classy, modern, exciting, and incorporates the history of the Russian Imperial Stout exceptionally with a very artistic feeling. The color choise I think is perfect, I am extremely happy that they dated the bottle, and the beer’s logo itself is classic St. Ambroise standing true to their heritage, as they should, but alwso very well done, and very fitting of this beer.
So thank you McAuslan for stepping up to the plate! I hope more Canadian Breweries follow suit.